The “BABÉ #hydration” campaign was one of the first campaigns we ran with Laboratorios BABÉ Greece, which we lovingly pet-named “potiria” (gr: “glasses”). The campaign was based on the principle that every woman is different, and thus needs different levels of hydration.
The campaign was a big success and managed to introduce the brand to the public with a bang, albeit a short one that only lasted 1 month. We have retained the principle of the campaign ever since which we we also applied to the “Micellar” campaign.
“Potiria” was so successful that was subsequently copied by our Greek competitors. Needless to say we are very pleased.
Social media strategy, photography & graphic design
Instagram & Facebook